Holly Hobkirk is the Copy Manager at a leading creative content agency. Alongside managing a team of copywriters and editors, she currently writes e-commerce product descriptions, sub-edits copy for fashion retailers, and helps brands establish their tone of voice.


She has contributed fashion, life, and travel articles to The Debrief and Time Out, and social media content for ASOS.




Product descriptions

Blog posts

Website content

E-commerce copy consultancy

Proofreading and copy makeovers

Tone of voice guidelines

Social media posts

Branded content creation



Fashion and beauty features

Fashion and beauty news articles

Travel guides

Career and lifestyle advice